The Southern Highland Craft Guild is dedicated to cultivating the crafts and makers of the Southern Highlands through shared resources, education, marketing, and conservation. With a creative community of juried members across nine states, they provide opportunities for makers to build, market, and sustain their livelihoods through continuing education, retail outlets, and mentorship. Through their retail locations, demonstrations, craft fairs, and special events, they educate the public and arts community about the vital role of craft in enriching the local creative economy and sustaining a vibrant, diverse creative sector.

I was hired by the Southern Highland Craft Guild to support their design and marketing initiatives. Our primary goals were to create more engaging designs, capture high-quality professional photos, and expand our online presence. I maintained and nurtured relationships with existing members, while simultaneously leading initiatives to expand membership.