Haywood Community College
2021, 2022, 2023
I was hired by Haywood Community College as a Marketing Specialist, Photographer, and Videographer. My responsibilities spanned project and event development to podcast production. In this role, I served as the primary marketer for the college as a whole, while also addressing the unique needs of each individual department.
Photography
A key responsibility in my role at HCC was capturing a diverse collection of photos that highlighted the unique range of programs offered. These images were also intended to convey the vibrant culture and dynamic environment at HCC, both emotionally and visually. The photos were integrated into a variety of marketing materials, including social media posts, advertisements, and newsletters.
Another key responsibility during my time at HCC was videography, which included brainstorming and pitching ideas, capturing footage, editing, and producing final videos.
Videography
This B-roll with text was designed as promotional material for environments where audio might not be available, such as a doctor's waiting room, the DMV, or similar spaces.
For our Fall Enrollment Campaign, I produced a series of videos featuring a diverse group of Haywood Community College students. These students were selected based on their unique backgrounds, motivations for attending school, and involvement in various programs.
A playful video segment of HCC’s podcast, Bobcat Chat featuring the president of the college, Dr. Shelley White and the school mascot, Clyde the Bobcat writing out their New Year’s Resolutions together.
320 students and faculty from wildlife and fisheries management programs at 17 universities throughout the southeast attended this major event that has occurred annually for 50 years. In 2022, the event was hosted at Haywood Community College, a top school in the nation for its Wildlife Management program. Throughout the weekend students participated in individual and team events, showcasing their knowledge and skills. Filmed, edited, and produced a video within the weekend to be shown at the closing ceremony for the event.
Short clip promoting the ABS Intro to Bladesmithing class for beginning Knifemakers. This is a two-week long class taught by an ABS Certified Master Bladesmith. The video was used in various targeted digital ads as well as B-roll for a commercial.
Podcast
To foster a stronger connection with the community surrounding Haywood Community College, a podcast was created. Bobcat Chat is designed to immerse listeners in the culture and happenings at the college.
In each episode, one of the hosts interviews a staff member or program director to explore their role and connection to the school. Given the wide variety of unique programs and community ties, the podcast serves as an excellent way to inform both staff about each other's roles, and the community about all the opportunities the college has to offer.
Social Media, Newsletters, & Graphic Design
While at Haywood Community College I was responsible for managing all Social Media accounts. This included Instagram, Facebook, Youtube, Podomatic (all podcast sites), and Tiktok.
I also was in charge of gathering content and managing all email communication to students, staff, and the community.
For many digital campaigns I needed to create graphics to grab attention and convey important information. Using Adobe Creative Cloud Suite I produced many design for digital and print.
