Branding | Packaging | Marketing
Caffeine Machine is a female owned and opperated coffee shop based out of Las Vegas, Nevada. They are known for revolutionizing the way people enjoy coffee and take pride in their ability to discover the most delicate flavors from around the community!
Taking inspiration from their vast flavor selections, I created mock branding and packaging.
The colors, typefaces, and feel of the designs were meant to represent the feeling caffeine gives humans - excited, awake and intrigued.
To spark interest and further reason to try EVERY flavor, I created a Caffeine Machine collectable card.
The card is concealed in the packaging and contains a 10% coupon code for the next bag purchase. If you follow the link to the website, there is an option to create a profile and collect swag with the coupon.
If all 6 cards are collected, the buyer can enter all codes on the website and receive a special issue bag with a special issue card (multi-color card pictured).
In addition to the in-store branding and marketing techniques, I have also created in-shop initiatives.
The business cards for the store are also designed as punch cards.
Punch cards are an excellent way to gain repeat customers.
Hopefully in the future, Caffeine Machine could do a collaborative punch card, including special deals with their associate’s businesses!
